About

GFour Creative is a boutique production company in New York, making photo and video for brands, from e-commerce and campaigns to commercials and branded content.

Founder Adam Giambattista has spent nearly 20 years in production across New York, Los Angeles, and Asia. Most recently, he spent five years as Producer for Brooks Brothers, running on-model and still-life e-commerce shoots from prep through delivery. Before that, as Executive Producer for a Hong Kong production company, he led print and video projects in Hong Kong, Shanghai, and Singapore for brands including Apple, Louis Vuitton, HSBC, Cathay Pacific, Shangri-La, Kerry Hotels, and Mercedes-Benz.

Adam started out in the art department, as a production designer and prop master on feature films, music videos, and national commercials. That hands-on start still shapes how he works. He notices the props, the styling, and the light, not just the schedule.

Twenty years of shoots taught us that great work comes from the right people, a clear plan, and a client who's involved at every step. GFour Creative is built around that.

We don't work out of a fixed studio. For each project, we bring together trusted photographers, directors, and crews, and find the space that suits the shoot, so you get the right team every time.

How we work with you

Clear communication. You'll always know where things stand. We keep you updated from planning to delivery, and you'll never have to chase us for an answer.

Real collaboration. Your ideas shape the work. We listen, share our thinking, and make decisions with you, so the final result feels like yours.

A personal approach. No layers, no handoffs. You'll work with the same people from first call to final delivery.